AR(t)+TE(chnique) : How Versatile is Versaheel?

I would like to write about something that’s very close to my heart.

If you have been following me on my Instagram and Facebook Page, you would have probably seen or got a glimpse of the new project I am working on.

Redefine Versatility

As a shoe designer for my own startup, it’s quite a challenge to learn how to put things all together: materials, construction techniques, fabric manipulation, aesthetics and style.

That is why it is no wonder that when I learned that an established International brand would like to collaborate with me, I was totally shookt.

It kinds of feels like getting promoted to a position you’ll never know you’ll reach in just a year’s tenure, but so much better.

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The amazing team behind MARCO NOT POLO was very kind and extremely hands-on ever since we got into planning.

As a shoe designer, I had many considerations. One of which is the global demand on certain shoe types. I was advised that since this will be launched in North America, we might have to lean more on flats, to accommodate the lifestyle and increase market reach of those who will be wearing them.

I actually did not have any problems with that. We thought of making 5 pairs first, and then take it from there.

I would like to share it with you. How it all came about.

  1. Golfriend

I was pretty excited to name all of these babies that depict female characters and personalities.

I also got inspired with androgynous shoes that have interchangeable fringes. Hence, this. 😀

The salmon fringe is my favorite! They are so bold and very poppy!

 

  1. Shellen of Troy

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The shells remind me of my mermaid-loving self. Hehe 😀

Since the colors were girly, I tried to tweak it by having the art in an androgynous pair, with particular details of course – interchangeable straps!

By far this design took the longest, because you have 24 straps all in all! 8 straps each for blue, white and pink!

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Now, you don’t have to stick to only one color! The combinations are endless! I’ve actually lost count of possibilities!

I really had so much fun designing this!

 

  1. Miss Unicorn

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Unicorns are everywhere! They are in cellphone cases, restaurants, pajamas, onesies, and even in makeup! So I thought, why not in shoes!

Plus, mules are having a comeback! With a wild rage to boot! So I was sure they would really make a perfect combo! 🙂

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Not to mention, look how cute the interchangeable bows are!

 

  1. Peacocko Chanel

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I have always been a fan of Coco Chanel, her designs and perspectives in life. That is why I named one of my shoes in honor of her. This design is the classiest among all the shoes in this collection if I may say.

You could say I was a bit experimental with this pair. Canvas is usually tailored for casuals and in the pop culture, so I tried to push it further and bring it to another notch as a candidate for more formal occasions.

You can also customize the straps on these! 😀

What do you think? Will you wear this on a cocktail night?

 

  1. Skulleesi

 

I bet you know how I played with the name of the shoes already! 😀

Yes, it’s from Daenerys Stormborn of House Targaryen , Queen of the Andals and First Men, the Breaker of Chains, the Unburnt, the Khlaleesi of the Great Grass Sea, the Mother of Dragons.

Typing the above title just from memory! Hehe Yes, I’m a huge fan! 😀

This is actually my favorite! It’s clean, fun and surprisingly an attention-seeker. You can actually change the backstraps to different colors! 😀

Plus, the heel height isn’t too high as well! Just perfect for your on-the-go or travel OOTD! 😀  Yay!

 

Versatility and the ability to make fashion choices is the key that guided me towards the whole process. I want to be able to achieve different looks of the shoes without having to spend another dime. And I am so happy to be able to share that with you. And I really hope you like them! 😀

I cannot wait till they hit the fashion runway on November 18, 2017 at Calgary, Canada! If you’re in Canada, you might want to visit the show, and check out Marco Not Polo and the other amazing brands!

Whew! It just feels so good to finally reveal this project after so much hardwork we put into it.

I hope you get to support this Marikina and Filipino-made products! 😀

Like and follow us on Facebook and Instagram.

What do you think of these merfriends? 🙂 Let me know in the comments!

 

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Versaheel on Tribe at Net 25

I got a call a week before that Tribe of Net 25 is interested to feature me and Versaheel on their show. I was shookt!

Things have been really wonderful for me ever since I appeared in News5 of TV5 and Pambansang Almusal of Net 25.

I got a lot of messages and inquiries. The attention was something I was hopeful, but not expecting. 

I mean, who am I anyway. I’m just a girl who loves shoes very much.

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Anyway, I was frantic to find the perfect look for this interview since this is going to be shown on primetime. Plus, I was given some days to prepare.

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Ms. Leyah Ortiz of Beauty Talks by Leyah was my hair and makeup artist that day. She was wonderful! It was the first time we worked together, and I was really swept-away on how she made me look like a mermaid.

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I mean, look at the hair! 😀

The shoot locations were set to be at our house, at the factory and Shoe Museum.

The crew of Tribe went to our residence at around 2PM. It was overwhelming honestly. Before I knew it, they started filming the shoes and took the liberty to set the lights and the cameras.

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I was quite nervous at first because I don’t want to pain the crew with a lot of takes. I had to muster all the confidence and spontaneity in me, to do away with unnecessary cuts and second takes.

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The lights added more drama to the whole set up but wasn’t helpful enough in keeping me fresh. My face was sweating with all that heat! Hehe 😀

Our next location was the factory. I was excited to go there because it is going to be my first time to see the new collection too. Some were already formed, while others still needed more work. The patterns were beautiful as well! 😀

I still can’t believe these shoes are going to Tokyo next month! 🙂

You don’t know how much I want to share these new designs with you merfriends, but I guess we all have to wait after the fashion show! 🙂

My collaboration with Marco Not Polo is launching my shoe designing career to greater heights, and I am so humbled by the trust of Marco Not Polo and the opportunity given to me by Tribe.

We weren’t able to go to the shoe museum anymore, well maybe on the next Versaheel TV feature? Haha 🙂

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Catch everything on September 24, Sunday in Tribe at Net 25 at 5PM! 😀

See youuuuuuuu! ❤

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